Senior Event Marketing Manager

Responsibilities

• Deliver our annual event calendar (60-70% of role) End-to-end planning, management and execution of in-person and virtual events. Deliver high-quality, on brand events that provide an exceptional attendee experience.
• Establish clear event objectives and KPIs. Ensure event objectives and KPIs are clearly defined and agreed internally upfront. Measure and report on event ROI.
• Sales alignment. Partner closely with sales to ensure events align with sales objectives and target accounts.
• Event content and storytelling. Work with internal teams to develop engaging agendas, messaging and narratives that resonate with event audiences. Own the creation of all event content including slides, event identity, on site branding and event comms.
• Broader marketing activities (30-40% of role). Take ownership of a variety of non-event marketing initiatives that drive business growth, such as content development, campaign execution, and the creation of sales enablement assets.
• Stakeholder management & relationship building. Collaborate effectively with senior stakeholders, ServiceNow and internal teams to successfully deliver against business and event objectives.
• Agency management. Manage external agencies from briefing through to delivery on event identity, creative, production, and marketing collateral. Ensure all materials and content are aligned with UP3 messaging and meet brand guidelines.
• Budget management. Own the budget for all events, deliver events to budget.

Skills and experience

• 10+ years’ experience managing a diverse range of events in the B2B technology / services space (essential).
• Experience delivering broader B2B marketing activities beyond events, including content development, campaign execution, and sales enablement. (essential).
• Experience working within a partner ecosystem e.g ServiceNow, Microsoft, Salesforce a strong advantage.
• Strong track record of managing multiple events simultaneously in a fast-paced environment.
• Experience delivering revenue-focused events aligned to sales, account, and pipeline objectives.
• Confident managing and building relationships with senior stakeholders, executive audiences and strategic partners.
• Proficient in marketing tools (e.g. HubSpot) for lead capture, follow-up and ROI measurement.
• Demonstrable experience measuring, reporting, and optimising event ROI.
• Strong supplier management and contract negotiation experience.
• Confident managing agencies across creative, production, event identity, stand design, and content development.
• Experience working in a fast-scaling organisation; adaptable and comfortable with change in a dynamic, entrepreneurial environment.
• Event communications experience, including multi-channel promotion and managing agencies to create content.
• Excellent written communication skills, with experience developing event messaging and wider marketing content that drives engagement.

What's in it for you?

• Join a company and marketing team that genuinely values events. You’ll have the opportunity to deliver exceptional experiences to the highest standard - events that are not only impactful but also great fun to create and attend.
• Play a critical role in growing a successful, scaling business dedicated to ServiceNow, one of the fastest-ever-growing software companies.
• Competitive salary.
• 7.5% performance related bonus paid in two instalments, 6 months apart.
• A brilliant team. We actively foster a culture of innovation, collaboration and creativity. We truly care about our people and have been recognised as a Great Place to Work 4 years running and we’re committed to maintain our company culture as we grow and scale.
• London based. We have a fantastic office at The Ministry in Central London and offer hybrid working with 2 days a week in the office. Includes free gym membership, wellness programmes, onsite café, bar and terrace, with regular on-site events and guest passes.

Company benefits – highlights

Maternity and Parental Leave
We offer an enhanced maternity and parental leave package. For maternity and adoption, we will provide you with 16 weeks full pay, followed by 23 weeks Statutory Maternity Pay (SMP). And for Paternity and other Parental leave, you’ll receive 4 weeks of full pay. In addition, we encourage you to take as much time as you need for ante and post-natal appointments.

Flexible Working

• We know people thrive when they’re given the opportunity to strike the right balance between their work and their personal life, so we offer flexible working arrangements so that you can do your best work, without compromising.
• We embrace hybrid working, so you can split your time between home and our offices in The Ministry, SE1.
• We offer a £250 allowance to ensure your home office is set up with everything you need.
• Excellent Bupa health insurance and level 3 dental cover.
• 25 days holiday increasing based on length of service.
• Company pension (after 3 months’ service).
• A Death-in-Service Life Insurance policy - 4X your salary.
• Sports and Social Club – recent events include Secret Cinema, wine tasting, Junkyard golf and Gourmaze tasty treasure hunt.