Co-founder & Operations Director
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Co-founder & Commercial Director
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Professional Services Director
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Managed Service Director
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Technical Director
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Marketing Director
Find out moreWe're extremely proud of our culture and our people and were honoured to achieve Great Place To Work certification, coming #13 in the Small Business category. We foster an exciting and challenging environment that encourages collaboration and personal development. We believe this enables our company and customers to thrive.
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At UP3 we live and breathe ServiceNow and digital transformation. For more on our services and how we partner with our customers, click on the link below.
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Ruth is Co-founder and Operations Director at UP3.
Along with her co-founder Matt, Ruth is responsible for setting the vision and strategic direction for the organisation. She then takes the lead on the organisations’ ability to successfully deliver against that across the board.
Ruth drives the company’s ability to scale in line with its impressive growth and ultimately deliver its ambitious plans, ensuring alignment and clarity for teams, partners and customers, with a relentless commitment to best practice.
She is world-class at maximising business performance and improvement, ensuring all operations at UP3 – from sales to services – are efficient and effective to the point of excellence.
And she imbues UP3 with a passion for continuous improvement. Ruth always has one eye on emerging external trends and best practice, embracing opportunities to apply them to UP3 when there is a benefit to the business and customers.
This includes staying ahead of the curve when it comes to ServiceNow’s strategy and product innovation, translating how it will impact UP3’s services and provide opportunities for customers.
From her 20+ years’ experience in the sector, Ruth combines management and process expertise acquired at leading global organisations including Cisco and Juniper Networks, with the hands-on skills and entrepreneurship built from her years in the scale-up world.
She is a values-driven leader, ensuring that decisions and activity across the company are authentically anchored in UP3’s beliefs and customer promises.
Matt is Co-founder and Commercial Director at UP3.
Along with his co-founder Ruth, Matt is responsible for setting the vision and strategic direction for the organisation. He then leads on planning, developing, and implementing the commercial strategies that deliver against that, supporting business development to help drive UP3’s impressive growth.
Matt has an inherent ability to understand how the wider, longer-term economic & business landscape will impact UP3 and its customers and is pivotal in identifying opportunities where UP3 is best positioned to add the most value.
He oversees sales and go-to-market activity, working closely with teams across UP3 while scrutinising the sales process itself and coaching teams to make sure the business is working on high value opportunities and best practice is achieved.
For customers, he gets under the skin of their challenges and requirements – the problems that need solving – and works with the account teams to deliver success, ultimately building valuable long-term customer relationships.
With over 20 years’ experience, Matt has a proven track record helping companies realise significant value with ServiceNow. He see’s opportunities where others do not and is world-class at aligning both UP3 and its customer base to take advantage of them.
He is passionate about driving success not just for the business but also the teams and customers he works with.
Having completed the business growth programme at Cranfield Business School, he now gives his time as a guest lecturer and mentor.
Becci is ultimately responsible for driving customer success, ensuring UP3 delivers on its role as an innovation partner to both Professional Services and Managed Development Service (MDS) customers.
Becci joined UP3 in 2018 as the ninth member of the team. She now leads the team of Engagement Managers and Business Process Consultants and ensures the Professional Services function is aligned to and delivering against the overall business strategy.
She drives a fast-growing, high-performance team that engages strategically with customers from day one and beyond, through the full term of the ongoing partnership. Consistently looking for ways to add value and pro-actively drive customers to get return on investment from ServiceNow, the team operates with absolute clarity on the business challenges that need solving alongside deep knowledge of the customer organisation and sector they operate in.
Becci positions UP3 as a true partner to its customers not only to prove the concept of ServiceNow, deliver successfully and drive adoption but also to proactively look for ways to push the out-of-the-box functionality of ServiceNow to its limits. Becci’s main goal is to deliver the business outcomes a customer needs to achieve and those that they didn’t know they could.
Becci has 20+ years’ experience in process management with 12 years focused on ServiceNow consultancy and engagement management.
She has delivered pioneering ServiceNow projects from both the inside – when she worked at a global law firm – and as a consultant within multiple partner organisations.
How would you describe yourself in one sentence?
I am an outcome-driven, snack fuelled, ServiceNow and process pioneer!
What motivates you?
What motivates me in work and out of work is different.
In work it is making the seemingly impossible possible. There is nothing better than surprising and delighting customers by achieving something they didn’t think they could, and succeeding where others have not even dared to tread.
Outside of work, it’s proving to my girls that women can do anything we want. I am a mum to two girls, and I am driven every day by my need to show them what they can achieve in this world. Ruth – the co-founder here at UP3 – has been a significant role model to me – a female leader who embodies the power of women helping other women come after them…and that really comes to the fore for me when I think about my girls and the need to bring more female talent into our industry.
What can you be found doing when you are not at work?
I love playing netball and spending time with my family. And honestly? I am a process person so I can genuinely be found cleaning and sorting in my downtime – I find it relaxing!
What has been your proudest professional moment (so far)?
I was the ninth employee at UP3 in 2018. At our annual kick off (AKO) this year, when I stood up on stage presenting to the 50+ people we have now, I was really struck by just how far the company has come and we have all collectively achieved. It was a real ‘wow’ moment to know that I was a huge part of that.
Ian is responsible for making sure UP3’s existing customers have an outstanding customer experience, driving customer satisfaction and retention, and ensuring they stay one step ahead of the platform and any new products innovations and automations as they become available.
Ian leads a fast-growing UK-based team of 12 – the Managed Support Services (MSS) team - responsible for delivering core in-life services across UP3’s customer base. This includes looking after their day-to-day needs, managing their ServiceNow platform and resolving incidents if they happen. Working closely with the Managed Development Services team (MDS), it also includes continuous platform enhancements in step with changing customer requirements and opportunities.
Showcasing the art of the possible with ServiceNow, Ian is adept at working closely with customers as they look to drive adoption and expansion of the platform across the organisation.
Ian has over 25 years’ experience in Managed Services working across Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) solutions and providers. Throughout his career, in both private and public sector organisations, he has been relentlessly focused on customer satisfaction and recurring revenue growth.
Passionate about developing talent from diverse backgrounds, Ian has welcomed and nurtured participants of the ServiceNow Next Gen programme in the MSS team at UP3 for the last four years – a programme UP3 is deeply committed to.
How would you describe yourself in one sentence?
I am a change maker - I crave variety and have a restless energy which means I naturally look to drive positive change.
What motivates you?
Feeling proud. Nothing beats that feeling you get when you know the teamyou have done a great job; when you know you are making a difference…helping customers, helping the team; but more than that the feeling you get when you see your team achieve those things.
What can you be found doing when you are not at work?
Anything outside. It is good for the soul to be outdoors and I get out as much as I can. And I have to say I brew a good pint.
What has been your proudest professional moment (so far)?
I think the decision to inshore the MSS team at UP3 was a big professional moment. It is unusual in our sector. We built the team from scratch in the UK and the capabilities and breadth of knowledge the team has accumulated is off the charts. Feedback from customers is consistently excellent and as a result the team is growing rapidly. It has doubled in size in the last 12 months, and it shows no sign of slowing down.
Justin is responsible for everything UP3 delivers from a ServiceNow products and solutions perspective.
Justin leads the technical consultancy team – a highly skilled customer facing team that builds, creates, and implements the products and solutions that solve customer challenges and underpin their transformation journeys.
With a laser-focus on high performance, he ensures the team can always deliver to a standard of excellence while staying one step ahead of ServiceNow’s product roadmap. This in turn enables UP3 to translate at pace what new features and capabilities mean for customers and to drive benefits and innovation by integrating them quickly into projects.
Having worked with over 60 different customers on myriad requirements for the ServiceNow platform, Justin is perfectly placed to consult with UP3 customers as they look to unlock its potential.
Rooted in the problems that customers need to solve or outcomes they need to achieve, he challenges his team to assess and stretch the capabilities of the platform to ensure best-in-class delivery, providing answers and options to the toughest technical challenges.
He is passionate about developing talent and skills across UP3, driving people management and learning & development processes in his own team and across the organisation.
Justin has over 18 years of IT experience including Service Operations, Service Delivery and Software Development. He has worked with the ServiceNow platform since 2009, having originally been a customer, and since 2012 as a dedicated ServiceNow Consultant, Developer and Architect.
How would you describe yourself in one sentence?
I am a techy people person – not two things that stereotypically go together! But with me. what you see is what you get.
What motivates you?
Celebrating the success of others. Whether that is watching people thrive in my team or seeing a customer overachieve against their objectives.
What can you be found doing when you are not at work?
I will either be walking the dog, or on the golf course! I find golf immensely challenging – its like a problem I need to solve – and one day I will!
What has been your proudest professional moment (so far)?
Hands down my favourite – and proudest – moment in the year for me is presenting our annual internal awards. UP3 is a fast paced, high performing environment – and in this one moment we get to stop and celebrate the individual achievements within our collective success. It’s amazing!
Rebecca has 15+ years’ experience building brands within the technology sector. She has worked both agency-side and in-house for the likes of O2, Lloyds Bank and Cisco.
She leads the marketing function to build brand awareness, drive demand for UP3 services and raise the profile of UP3 within the ServiceNow ecosystem.
Rebecca joined UP3 in July 2022, and in that time has focused on building trust in the brand and driving the company’s rapid growth – in 2023 alone the organisation grew revenue and staff by over 50%.
As a member of the leadership team, Rebecca seamlessly aligns marketing to the overall business, drawing on insight from across UP3’s core audiences to evolve strategy as well as the services and products UP3 offers.
And she works closely with UP3 customers to tell their stories, showcasing how they have unlocked the potential of the ServiceNow platform and the power of partnering with UP3 to transform their organisations.
Powering growth for the business, Rebecca leads a fast-growing team of Sales Development Representatives (SDRs) ensuring an audience-first approach in targeting both private and public sector customers.
How would you describe yourself in one sentence?
A marketing leader with a can-do attitude fuelled by ambition and tenacity. If I can see a nugget of a great idea, I’ll stop at nothing to take it out to the market.
What motivates you?
Seeing the impact marketing has on a high growth business, and working for a business that really does do some fantastic work for our customers.
I’m fortunate that I work very closely with all functions across the business and it’s rewarding to see the impact that marketing has on everything from our employer brand - helping us to attract the best people in the industry and then at the other end speaking to our customers hearing how our partnership, working with UP3 has truly meant they’ve transformed their businesses using ServiceNow. Being able to then take these stories out into the market for others to hear and say look, this is what we do, this is how we can help you too, that really is something I get a kick out of.
What can you be found doing when you are not at work?
Gardening, swimming, yoga, running round after my children at the park – basically anything and everything outdoors.
What has been your proudest professional moment (so far)?
Being on the leadership team – as a marketer – at UP3. It isn’t always the case that marketing or communications leaders have the opportunity have a seat at that table, and I really value the strategic & business impact I am empowered to have.